My Town and Me aims to feature hidden gems of quaint little towns, cities you could never imagine would be interesting to visit and local happenings that will keep you updated 365 days a year from a local’s perspective. Essence Labs is a partner at My Town and Me, we lead the design and development and help with branding. My Town and Me started with three ‘towns’ under it’s roster and each ‘town’ had its own dedicated website which gave an overview about all the hot and happening things there locally.