Tonner Doll Duels by the Tonner Doll Company was one of our first large scale projects, we are currently in the process of working towards a second version of the website due to its popularity amoung Tonner fanbase. The idea behind Tonner Doll Duels is actually quite simple. Doll collectors submit their custom made dolls and then people rate them through a system called ‘duels’ which was on the websites homepage. Popular dolls end up on the leaderboard and each submission would have its own page. We also added on some duel widgets later on for people to embed these duel stages onto their own websites. Essence Labs designed and developed the Doll Duels brand.