Portfolio category archives: branding-2

Ineffable.IM

Ineffable.IM is a fashion and lifestyle blog that focuses on smart style. We were approached by Vivian Chen, the editor in chief over at Inffable.IM for help with branding and strategy. They had all the content chops but needed direction. Our team currently manages Ineffable.IM's marketing and all the technology behind it. The website was redesigned to highlight their content and be more visually appealing.

Senserit

Senserit is a media publishing company that focuses on innovation in design inside the health industry. We were approached by Gail Zahtz to help her synchronize all her online properties and get it all under one umbrella. We started at square one and assisted in naming the brand and then came up with the logo. Our team is working closely with Senserit on their website and print media.

Demand Design

Demand Design is magazine that focuses on several topics such as Experience Design. This was a fun project for us to work on because it has a few very unique features, it was quite challenging too. The website is powered by Wordpress with some custom functionality added in. Demand Design isn't like any other magazine site, it's a community magazine with advanced content controls and moderation queues. Anyone can submit content and have author pages, they also have verified authors which have more control over the content they submit. It's influenced by the principles of classic Swiss graphic design.

Dynamic Physical Therapy Services

Dynamic Physical Therapy Services has many physical therapy clinics around New York, they reached out to us about three years ago seeking help to build an online presence. Essence Labs helped them get their first website running and helped them convert visitors into leads. We were summoned once again late 2013 to give them a refresh since they had hit a milestone in their business.

ENTN Radio

ENTN Radio is a popular radio show in the Dominican Republic. We were tasked with building them a visually appealing website which gave quick updates about the show to visitors right from the homepage. We collaborated with WinMe Social Media Agency on this project and assisted them with print media for ENTN.

Hoot'n'Annie

Hoot'n'Annie is a personal favorite of many team members who worked on this project because it was a really fun project to work on. Hoot'n'Annie is a local lifestyle blog written by Matt & Annie Browne. They're located in Paso Robles which is a well known wine region so most of their posts revolve around wine and wineries. It used to be a simple Wordpress blog, but Essence Labs helped them carve out a brand out of their content. Our team came up with a unique design and logo which related to their content and also helped them with design on Hoot'n'Annies' social fronts.

8Limbs

The story behind 8Limbs is inspiring, it is Sylvie von Duuglas-Ittu's Muay Thai journal and documents her day to day life as a fighter who moved to Thailand to train and fight full-time. What makes the website interesting is that it started through a Kickstarter campaign, that also made it a bit challenging for us to work on because not only did we have to hit our clients expectations but their backers too. It took us a few weeks to do but what came out was truly awesome. One of the very unique things about 8Limbs apart from it's design is the artwork in the background. Sylvie provided us this sketch of an octopus by Alexis Marcou and we were tasked to use it somewhere on the website, and you can see just how nicely that was executed.

My Town and Me

My Town and Me aims to feature hidden gems of quaint little towns, cities you could never imagine would be interesting to visit and local happenings that will keep you updated 365 days a year from a local's perspective. Essence Labs is a partner at My Town and Me, we lead the design and development and help with branding. My Town and Me started with three 'towns' under it's roster and each 'town' had its own dedicated website which gave an overview about all the hot and happening things there locally.